Top Local Ranking Signals That You Need To Focus

Ranking in local search results is more difficult than ever. This is due to the massive increase in traffic that local businesses receive due to advancement of mobile technology. People prefer search for ‘near me’ results due to an ease in finding the right service closest to their location. Moreover, businesses are recognizing the benefits of local search. It means that ranking on the top needs to be the first priority of online businesses if they want to earn something big through their online marketing campaigns.

Basic local ranking signals

You need to make sure that your bases are covered well before you start your local SEO campaign. There are a few factors which need to be mentioned in this regard.

  1. You need to make sure that you have claimed your local listing on Google My Business. It is not going to take more than just a few minutes. If you want to improve your local SEO, you need to claim your local listing on Google My Business as the very first step.
  2. The next thing that you are going to have to do is to select the right category on Google My Business listing. One thing worth mentioning here is that you will need to select as fewer categories as possible because it can help you stay in the accurate category.
  3. Take photos of the business, your staff members, and your customers. You need to post those pictures everywhere you can submit your business listing. This addition of pictures is going to enhance the credibility of your business.
  4. Although Google is the top search engine, Bing also enjoys a handsome 33 percent share of the market. You can create an account on Bing Places.
  5. Online directories can be highly beneficial when it comes to the promotion of your business in the local search. The top directories you can go for may include Apple Maps, Yellowpages, Foursquare, and Yahoo’s Localworks. Citations had great influence on the rankings once but they are not that effective now. Still, they can help you get handsome amount of local web traffic.
  6. The review websites can help you get huge amount of traffic. The top review websites mainly include Yelp, Glassdoor, Angie’s List and BBB.
  7. The number of positive reviews about your business is another deciding factor for the ranking of your site. The higher number of positive reviews can enhance the visibility of your business.
  8. You can also respond to the positive reviews and it is going to be beneficial for your local SEO as well. You will have to make sure that you are responding the reviews in an intelligent manner.
  9. Finally, you need to have a Facebook business page because you cannot thrive until you are also addressing the social audience.

Working on these few ranking signals can help you get your local listing getting promoted in the local search. Make sure that you are not ignoring any of the ranking factors.

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Strategies to Get Ahead With Voice Search Optimization

The search engine technology is going through major advancements. The recent revolution is in the form of voice search. According to an estimate, about 30 – 50 percent of all web searchers are going to use voice option to search in the Google and other major search engines by 2020.

Now, you may wonder why you need to optimize your listings specifically for voice search along with the regular search. The first thing that you will have to keep in mind in this regard is that voice search is quite different as compared to regular search. Studies show that top result occurring as a result of organic searching in Google receives 35.35 percent of clicks. On the other hand, only top four search results in voice search are clicked. It means that you need to get on the top if you want to receive traffic.

Optimizing for voice search gets even more important due to the fact that 30 – 50 percent of the search engines users are going to be the users of voice search by 2020. So, it is the fierce competition that going to require everyone to focus on voice search for the purpose of marketing their online business and services.

Creating a strategy for voice search optimization

Here, you will have to make sure that you have a marketing strategy in place to deal with the requirements that are going to arise as a result of this major update in technology.

  1. The first thing you will need to focus on is your business listing. Make sure that your listing is up-to-date with clear name, address and phone number. Errors in the NAP information results in $10.3 billion each year. Make sure that you are not a part of that statistic.
  2. Speed of the website is one of the most important things that you will need to focus on. The reason is that the voice searches are going to be generated from mobiles.
  3. The way you search on the web by typing a query mainly focuses on the keyword. This is how searching on the web has been since its inception. However, this is not going to be the case with voice commands. The voice searcher usually asks questions rather than speaking the keywords. You will need to focus on conversational and long-tailed keywords in order to meet this major requirement.
  4. A major part of your content strategy should be to provide answers. If you have researched for the questions that you need to answer, you will have ease in creating the content to provide those answers. You can have a look at the FAQs about the product or service you are selling and then you can provide answers based on those questions.

Voice search is going to be the backbone of ecommerce industry in the near future. Make sure that you are ready to keep up with the competition.